Some of the most creative , famous characters ever created are not found in an animated series or comic book but on the front of your favorite breakfast cereal box. It makes perfect sense seeing as most breakfast cereals target children as their main target audience. It is amazing that even as we get older these cereal mascots still stand the test of time and bring back instant nostalgia for many of us whenever we see these creative characters come across our vision.

If I say “They’re grrreat” chances are most people are going to instantly connect the phrase to the one and only Tony The Tiger. The brilliance of these cereal characters is how they stay with us no matter what age we are. Let’s celebrate these cereal mascots by putting together the ultimate list of every character to grace the front of a cereal box.


sunny jim cereal
  • Company: Force Food Company
  • Date Created: 1902
  • Slogan: When skies are grey and times are grim, wake up and smile with Sunny Jim

Sunny Jim was created in 1902 and is the first known character created to promote a cereal brand. Sunny Jim was the cartoon that graced the cover of Force Wheat Flakes, which was also the first successful wheat flake cereal. Sunny Jim was such a successful advertising campaign that he was said to be as well known as President Roosevelt in the time.

Count Chocula

count chocula cereal
  • Company: General Mills
  • Date Created: 1971
  • Slogan: I Want To Eat Your Cereal

Count Alfred Chocula comes from a very clever advertising campaign by General Mills. In the 1970’s they introduced a line of Monster Cereals that had various cartoon mascot versions of real classic monster characters. One of the first two monsters introduced was Count Chocula and he is still graces the cover of their cereals today. The cereal itself contains chocolate covered corn cereal bits and marshmallows.

Franken Berry

franken berry cereal mascot
  • Company: General Mills
  • Date Created: 1971
  • Slogan: None

Franken Berry was introduced with Count Chocula in 1971 and became instant cereal mascot classics. He and Count Chocula would bicker over whose cereal was indeed the best and till this day both have stood the test of time and are still being produced.

Bigg Mixx

bigg mixx cereal mascot
  • Company: Kelloggs
  • Date Created: 1990
  • Slogan: None

Bigg Mixx is one of the most interesting and possibly the weirdest cereal mascot ever created. He has the head of a rooster, the antlers of a moose, the snout of a pig, and the fur of a wolf. The whole idea behind the weird creature was that the cereal was a mixed bag of all Kellogg’s current cereals at that time. The cereal contained classic corn flakes, rolled oats, rice cereal and came in a plain version and raisin version. Needless to say the Bigg Mixx mascot and cereal was not a success and was discontinued after two years.

Toucan Sam

toucan sam cereal mascot
  • Company: Kelloggs
  • Date Created: 1963
  • Slogan: Follow Your Nose, It Always Knows!, Just Follow Your Nose

Next on the list is the great Toucan Sam, a legend in cereal mascot land. Toucan Sam is a colourful toucan bird which perfectly matches the rainbow colored cereal by Kelloggs. I was never a big fan of the actual cereal as a kid but you can’t deny what a perfect mascot Toucan is for the cereal. He will be on most everyone’s list of Top 10 Cereal Mascots. Toucan Sam has been in TV ad’s since 1963 and they have even added other characters most notably his nephews that sometimes join him in commercials.

Linus The Lionhearted

crispy critters cereal
  • Company: Post
  • Date Created: 1963
  • Slogan: None

Linus is probably best known for his role in an animated cartoon series that aired from 1964 to 1966 but that show was born from his popularity selling Crispy Critters cereal. He was created in 1963 to sell Crispy Critters and became an instant hit in commercials that aired during the time.

Buzz The Bee

buzz the bee cheerios
  • Company: General Mills
  • Date Created: 1979
  • Slogan: It’s Honey Nut Cheerios, It’s A Honey Of An O

On to maybe the most iconic cereal mascot of all time, Buzz The Bee. I’ll be honest I didn’t even know he had a name but when I think of Cheerios the honey bee is the first thing that comes to mind. He made his first appearance on the Cheerios box in 1979 and any boxes without him are called “pre-bee” and very rare. I think he is one mascot creation that will stand the test of time and never “bee” out of favour for the brand.

Klondike Pete

klondike pete mascot
  • Company: Nabisco
  • Date Created: 1972
  • Slogan: They taste Yeee-Haw!

Klondike Pete is before my time but he was a character that was created to promote Crunchy Nuggets cereal by Nabisco. He came with his trusty sidekick, a mule named Thorndike. The cereal was discontinued in 1975 for the US but Klondike Pete re-appeared in 1999 in the UK back where the cereal brand was originally created.


sunny raisan bran
  • Company: Kelloggs
  • Date Created: 1966
  • Slogan: Two Scoops Of Raisins In Every Raisin Bran

In 1966 Kelloggs went off the board with their cereal mascot creation when they went with a happy go lucky Sun and not a character based on an animal or person. Needless to say it was a smart move as Sunny is now a synonymous symbol of Raisin Bran cereal along with their famous slogan song.

Tony The Tiger

tony the tiger mascot
  • Company: Kelloggs
  • Date Created: 1952
  • Slogan: They’re Grrreat!

Another legend, Tony the Tiger. If I had to guess I’d put good money on Tony being the most well-known cereal mascot of all time. He has been the mascot for Frosted Flakes since his debut and his tiger character has not changed all that much nor has his famous slogan – They’re Grrreat. You know you created a cartoon icon when over 65 years has passed and you don’t have to change a damn thing about the character. Jack Tolzien, an art director, was the man behind the legendary cereal mascot creation.


quisp cereal mascot
  • Company: Quaker
  • Date Created: 1964
  • Slogan: Quisp For Quazy Energy

Quisp is one of the quirkiest cereal mascots ever created. He was a pink alien with a propeller head that was actually created by the same guys that brought the world Rocky and Bullwinkle. Quisp had a good run during the sixties and early seventies but was discontinued in the late seventies. It has since become famous for being the first internet cereal when in 2001 Quaker made the product

Lucky Charms

lucky leprechaun lucky charms
  • Company: General Mills
  • Date Created: 1964
  • Slogan: They’re Magically Delicious!

This cereal mascot has one of the most memorable taglines in cereal advertising history. Try saying “They’re magically delicious” without mimicking Lucky the Leprechaun and his cadence. Lucky has graced Lucky Charms cereal boxes since 1964 and was voiced by voice actor Arthur Anderson until 1992. Since his passing 5 other voices has been used for Lucky. Lucky is right up there with Buzz The Bee and Tony The Tiger as the greatest cereal mascots of all time.

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